Maybe you just landed your dream speaking gig or you’ve opened a new social media profile and you need to fill out 140 characters that make people want to follow you. No matter what the bio is needed for, it needs to be epic, engaging and make people want to know more. But just how do you communicate this with your professional bio?
Writing about yourself isn’t an easy task. Most times we overthink things as we ride the thin line between sounding confident and full of yourself. Full transparency: I still stumble sometimes when talking about myself and my accomplishments. Writing your bio is easier when there’s a formula or template you use.
Writing An Epic Professional Bio
When writing your professional bio, you want to take a couple things into account. What’s your tone? Are you more of a casual person or is your business more formal? Also, what is the length requirement for what you’re submitting for? These things are going to strongly impact the contents of your professional bio.
Like I mentioned previously, it’s way easier to have a standard template to follow when creating a bio. Here’s what I developed when writing a professional bio that has be on the shorter side:
Who Are You In Relation To Where The Professional Bio Is Being Published
While for TheCrunchyMommy.com, it’s important for me to start off with saying that I’m a mom of 3 living an eco-friendly lifestyle in a world dedicated to killing Mother Earth, when I speak about things having to do with business, this isn’t the most relevant. Remember that the first line is going to either pull the reader in and foster interest or make someone say “Next” and keep going to the next person.
Keep it relevant and engaging.
What Are Your Qualifications?
Keep it sweet, simple and to the point. What makes you qualified for your title? Did you go to school? Have special training? Have certain experiences? Include this here.
What Are Your Accomplishments
If this can seamlessly be woven into your first sentence, do it there too and then come back here to expand on the accomplishment. But really brag on yourself. It’s important to not that these accomplishments should be really great ones.
This is soooo important. Do you like to take long walks down the aisles of Target while drinking Starbucks? This is the time to include this. This is the sentence or sentences to get a little personal so people connect with you.
Include something that you’re working on. Have a book that you’re writing? Let the audience know. Dropping an e-course? Include that.
Always include how people can reach you.
A Look At Some Of My Professional Bio’s
Need help writing your professional bio? Contact me!